‘Coast’ Sea Level Rising Design Campaign.
The cut off lettering of the word ‘coast’ represents the sea level rising.
I added my earliest memory of the coast in order to start an informal discussion around this topic and to invite people to start questioning the concept.
The idea behind this design developed into a potential t-shirt campaign in order to raise money and create awareness around this topic.
The t-shirt campaign would allow people to add their own earliest memory to carry on the theme of coastal throwbacks and discussions.
The aim was to put a fun creative spin on a topic that seems too often repeated in the news and ignored by governments.