SHIRLEY MAY BAKES
Shirley May Bakes is a local cake service offering freshly baked cakes for takeaway & local delivery in Mousehole, Cornwall. Founder Cath wanted to get involved in the creative process to add a personal touch as this has always been a fun side project in memory of her Mother (Shirley). I really enjoy involving the client in the development as much as possible as it builds a strong relationship between myself and the client and by doing this, I get to know them that little bit more.
I worked closely with the founder to create the brand identity of Shirley May Bakes including logo design, business cards, leaflets, aprons with embroidery, supply chain management, photography & social media marketing.
For the logo design, we first sketched various ideas with different forms of calligraphy and lettering. After finalising the appropriate design, I combined the first letter of the words, Shirley May Bakes to form the logo. This was then digitally developed and printed on kraft paper for business cards and social media platforms.